Jim Murrell Among first to Participate in National Advertising Program for Luxury Home Specialists
Douglas County, Colorado - Jim Murrell, a Douglas County real estate agent with Re/Max Masters, Inc. is among the first group of real estate agents invited to participate in a national advertising program between The Wall Street Journal, Barron’s magazine, and The Institute for Luxury Home Marketing.
“This is a great opportunity for me and my clients,” says Murrell. “Participating in this program allows me to reach clients across the nation who may be looking to Denver or Douglas Countyfor their next upper-tier property.”
A recent report by the Harvard University Joint Center for Housing Studies shows that the number of “million-dollar homes” has grown dramatically faster than the total number of homes in the U. S. This increase in upper-tier luxury homes has led to the Denver area seeing an increase in the number of new and inexperienced real estate agents targeting the upscale market segment.
“Douglas County and the Denver area has a lot to offer affluent consumers,” Murrell continued.“Recognition by The Institute for Luxury Home Marketing assures those potential buyers of my unique training and specialized knowledge, and opens new communication networks that will enhance my ability to serve my clients well.”
Murrell’s national exposure comes at the right time. According to Carl Steidtmann, chief Economist for Deloitte Research, a leading professional financial services firm, “many consumers postponed buying new homes until interest rates reached the bottom. With interest rates on the rise, they have decided to get off the dime to avoid higher rates.” Steidtmann’s comments were reinforced by a Wall Street Journal article in mid-May, which reported that multi-million dollar homes “are starting to sell briskly.”
The Institute for Luxury Home Marketing decided to feature some of its members in the Wall Street Journal and Barron’s financial weekly because of the publications’ strong readership profiles: Their readers have an average household income of over $200,000 and have an average household net worth of over $2 million. These statistics translate into a wealth of opportunities for Murrell to assist both local and national affluent consumers who are looking to either buy or upgrade in the Denver and Douglas County market.
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